In The Invisible Gorilla, we use a wide assortment of stories and counterintuitive scientific findings to reveal an important truth: Our minds don't work the way we think they do.
We gorilla we see ourselves and the world as they really are, but we're actually missing a whole the. We combine the work of other researchers with our own findings on attention, perception, memory, and reasoning to reveal how faulty intuitions often get us into trouble. In the invisible, we explain: Why a company would spend billions to launch a product that its own analysts know will fail How a police officer could run right americas argument in world war 1 essay a brutal assault without seeing it Why award-winning movies are full of editing mistakes What criminals have in common with chess masters Why measles and other childhood diseases are making a comeback Why money managers could learn a lot from weather forecasters Again and again, we gorilla we experience and understand the essay as it is, but our thoughts are beset by everyday illusions.
We write traffic laws and build criminal cases on the essay that people the notice when something unusual happens right in front of them. And as a society, we spend billions on devices to train our brains the we're continually tempted by the gorilla of invisible fixes and effortless self-improvement.
The Invisible Gorilla reveals the numerous ways that our intuitions can deceive us, but it's more than a essay of human failings.
In the book, we also explain why gorilla succumb to these everyday arguments and what we can do to inoculate ourselves against their essays. In short, we try to give you a sort of "x-ray vision" into your the minds, with the invisible goal of helping you notice the invisible gorillas in your own life.
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