It's more rewarding. Kim Floyd has been teaching kindergarten in Napa Valley, CA, for 24 years and using iPads loaded with books for the last three. The proof of e-reading success is in front of her every day when she sees how excited her students are the second she pulls out the tablets.
Because the devices help children understand words by highlighting and defining those they struggle with, their vocabulary increases. Her kindergartners have vocabularies more typical of second graders, she notes. By the end of three weeks, their vocabularies had jumped from roughly words into the thousands.
It caters to a kid's unique learning style. However, if the content in your book is information-heavy and relies less on structure and more on overall understanding of key concepts and issues, then digital may be the best medium for your reader. Convenience wins The comments that I get, and what Lifehacker found when they compiled their audience's response in the print versus digital debate, is that convenience wins.
Most people who responded to Lifehacker said that their preference for digital over print is down to the ability to read anywhere, and especially in short bursts and some of my readers tell me this as well -- checkout queues being a common one!
And the ability to store hundreds of books on their e-reader means they have a full range of reading choices at their fingertips especially when travelling. So you definitely don't want to ignore the digital market -- the ebook stands above the print book if you have short sections with informative content and you're not necessarily relying on a consistent need for attention and immersion.
For non-fiction this is perfect. Relaxing with a good book Preference for print in Lifehacker and also in my research is associated with the feeling of being able to relax, and truly immerse yourself in a book.
For the great literary novel -- if you want to enhance the reading experience, you might be better to go in print. If your book relies on a complex structure, or is highly visual -- heavy on graphics, images or other visual effects, then print may be the right direction for you.
The next two reasons are much more compelling… Branding strategy Books hold a special power. If you give someone a nice marketing brochure, it may sit on their desk a few days before they toss it in the recycle bin. But if you give someone a book, even if they never open it, it rarely gets thrown away.
It may get donated to a charity or regifted, but it rarely hits the circular file. In short, physical books are a good, sticky marketing tool. Additionally, the physical feel of your book can affect brand perception. The presenters described a study that tested consumer impressions of fictitious companies in three forms of marketing material—high quality paper e.
The content and design were consistent. The worry is that is that the pressure — and the testing — at that stage may contribute to the perception that reading is no longer so much fun. Tarshis said. This is hardly a surprise, though again, in the digital era, it might raise the question of just how our children can tell what it is that we are doing on our devices. But clearly parents play an important role. They referenced physical benefits that might not be as relevant to younger consumers, such as the lightweight nature of e-readers and the ability to zoom in on text.
Understanding differences in how people relate to digital versus physical products is important, especially as digital products become more ubiquitous in various domains of life, Helm says.
You have much more richness if you deal with a physical book, where all your senses are involved.
This is hardly a surprise, though again, in the digital era, it might raise the question of just how our children can tell what it is that we are doing on our devices.
If your brand were a person—if your book were a person—what impression would it leave? If your e-book is good, you're likely to sell many, many more copies than a print version. It's more interactive. These were gifts I still remember today. Not going to happen. As a marketing and pricing strategy, giving your potential customers two price points creates a greater likelihood of turning them into actual customers.