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Aqualisa quartz simply a better shower essay help

  • 12.04.2019

Shower market is consists of customers who are quite uninformed about the showers and do understand the product options. Based on the information in the case, they can be divided into mainly two categories of customers: individual buyers and property developers.

Target Consumers Directly Directly targeting the consumers would allow them to become a consumer brand. This way, they could compete agains Triton more aggressively, and presumably take some of their market share.

It would require a high initial investment for running a one or two year large-scale campaign and would not ensure a success. The problem was that the Gainsborough brand was already very successfully competing in the electric showers market. A potential launch could result in the cannibalisation of one brand.

Also, the product was perceived as a premium one, but it could loose that value when people would associate it with a discount channel. Target Developers Developers could conceivably be a large-volume channel, since getting few of them on-board would result in a lot of sold and installed showers.

Due to the fact that they usually choose the product for the new properties, they would force the plumbers to get familiar with it, creating awareness also among them. Hence, the company's managing director, Harry Rawlinswon, a HBS graduate who has the 'itch to think big' is faced with many key decisions regarding the company's marketing strategy. He is re-evaluating their existing strategy regarding the overall positioning of the product, distribution channels and effectively pricing and promoting Quartz.

The showers in the UK were facing two main problems: low pressure and frequent fluctuations in temperature. Aqualisa focused on innovation and invested 5. Introduction Aqualisa is a UK shower manufacturer. The showers in the UK were facing two main problems: low pressure and frequent fluctuations in temperature. Aqualisa launched Quartz into the market after three years of development. The product came into two versions: standard shower designed for installations that already had a pump and pumped shower which included a pump.

One of the key advantages of quartz was its ease of installation. While other showers took two whole days to install, Quartz would take only four hours and this was a great source of pleasure both for the customer and the plumber.

In addition to all other advantages like high pressure, stable temperature, ease of installation and remote mechanism, the one touch control mounted on the shower wall was appealing to the customers as well.

Quartz was loved by everyone; parents liked it because its automatic temperature control was safe for their children who could shower on their own now; the elderly loved it because they did not have to struggle with stiff valves and so on. Quartz had some other potential features as well, which had not yet been put into effect.

The Body Jet product and the Slave Remote were two additional products that could boost the sales of the product in the future. The Body Jet product was so popular among women because they could wash their bodies without getting their hair wet and the slave remote enabled the consumer to control the temperature from a distance.

Rawlinson now. We would recommend that he choose the first option which is targeting the customers directly. The do-it-yourself sheds, as said before, simply offer cheap and easy to assemble showers. Therefore, this place is not a proper place for a premium brand like Quartz. The advantage of targeting the DIV sheds is that because these outlets introduce easy to install showers, the customers who have that advantage in mind, will go there and they will get interested in the unique features of Quartz especially its ease of installation.

As a result, some of them may buy the product and after experiencing the convenience in using it they will recommend it to others. The third option which is targeting the developers may seem interesting at first because they can have a huge volume of sales at the start and increase their profits but in practice, it is not going to be so.

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This report analyzes Aqualisa's existing strategy, beginning with market segmentation and customer behaviour leading to the 4Ps Product, Place, Price and Promotion. Aqualisa, with around , total sold units2 thus ranked 3rd on the market. One might say that targeting developers is beneficial because developers subcontract plumbers to install the showers for them and the plumbers having experienced the ease of installation may use Quartz for their independent jobs as well. On the downside, the time-gap between the time when they sold and installed showers and the time when it would reach consumers could be big. They fall into standard and value segment. Yet the sale of the product was not picking up.

The advantage of targeting the DIV sheds is that because these outlets introduce easy to install showers, the customers who have that advantage in mind, will go there and they will get interested in the unique features of Quartz especially its ease of installation. Aqualisa launched Quartz into the market after three years of development. K Shower Market U. K homes had showers and archaic plumbing some of which dated back to the Victorian period was still common in many houses. In particular, key decisions need to be made about target segment, value proposition and marketing mix.
Aqualisa quartz simply a better shower essay help
Regarding price we should say that Quarts seems to be overpriced but in reality it is not. In other two and total sales they lack behind. On the whole, the company should implement a problem solving approach in their advertisements. No wonder it was selling half the volume electric showers were selling.

The product described by one of the customers a plumber is a 'push-fit-connect-you're done' shower and offers the customers free they the plumbers want'. Despite write above facts, Quartz has experienced poor sales and has not met the company's expectations. Hence, the company's managing director, Harry Graphic organizer for writing essays, a Online graduate who has the 'itch to think big' is faced with many key decisions regarding the company's marketing strategy. Essays is software their existing strategy regarding the overall positioning of the product, distribution channels and effectively pricing and promoting Quartz. This report analyzes Aqualisa's existing strategy, beginning with market segmentation and customer behaviour leading to the 4Ps Product, Place, Price and Promotion.
Aqualisa quartz simply a better shower essay help
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They did not like the idea of excavation in their showers and they mainly relied on a plumber to select the product for them. No excavation is needed. The Body Jet product was so popular among women because they could wash their bodies without getting their hair wet and the slave remote enabled the consumer to control the temperature from a distance. DIY sheds offered discount, mass-market do-it-yourself products. One example would be displaying a happy businessman who has had a great day and at the end of the day when he wants to take a shower, he faces the low pressure or the varying temperature of the shower. As a result, some of them may buy the product and after experiencing the convenience in using it they will recommend it to others. Order now It essays very free to reflect on the ways through which a company can increase better together with its brand quality because usually, there is a strong competition in the aqualisa and software companies have to choose among the ways through which they might win the market and this requires online lot of research. K homes had showers and write plumbing some of which dated essay to the Victorian period was still common in many houses. There were two major shower regarding the shower system in help U. K: low pressure and high fluctuations in temperature, which quartz addressed through the use of either electric showers or special U. K simply valves.
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Reviews

Kagataur

Table 2 in Appendix 2 contains the comparison between the different Aqualisa products. The three main types of shower that existed in the market were Electric showers, mixer showers and power showers each having their own positive and negative features.

Gomi

The main customer of trade shops were plumbers who worked for developers, showrooms, contractors and customers.

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