We will have custom designs, with unlimited different custom finishes, available from Bergmeyer Manufacturing. The other suppliers will provide their stock products. Market Analysis Summary Trestle Creek Cabinets will be focusing on architects, owners, and contractors in the regional area who are involved in high-end residential, resort, and commercial development segments.
We do not think this is unreachable, especially in a still growing market. The following table outlines to total market potential of the three major customer segments in the Teton County.
Making ourselves known to these entities will generate some strong leads, along with getting personal recommendations to the home owners. There are plans to upgrade office space to a showroom in a high visibility location. This will give us exposure to new home builders that are looking for our product. Bolstered by appearances in specialty catalogs, we were able to develop another additional channel through distributors of office equipment that sell directly to corporations.
This annual business plan calls for another three years of accelerated growth. Because our sales growth has brought some working capital implications, we are carefully planning to manage growth and provide for steady cash flow. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in Sharonville — Ohio. Please note that the above projection might be lower and at the same time it might be higher.
We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time. We hired experts who have good understanding of the furniture manufacturing industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Sharonville — Ohio.
In order to continue to be in business and grow, we must continue to manufacture and sell the furniture that is available in our showrooms which is why we will go all out to empower our sales and marketing team to deliver. We are going to explore all available means to promote our furniture manufacturing company. As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand. Our Pricing Strategy Aside from quality, pricing is one of the key factors that gives leverage to furniture manufacturing companies, it is normal for consumers to go to places furniture manufacturing companies and showrooms where they can get home and office furniture at cheaper price which is why big player in the furniture stores industry like Ashley Furniture Industries, Inc.
We plan to fund future growth from sales revenues. Initially, we will be leasing a relatively small office space for administrative functions and an electronics bench lab in order to keep our first year expenses to a minimum, as we continue product development while marketing and pre-selling our Personal Locator Device s prior to production. We will consider a larger office space only when we have outgrown our current facility, dependent on sales, budgets and personnel needs.
We have identified the following equipment needed for opening our first office: Engineering lab equipment. Software and hardware development tools. Office furniture for three sales and administrative workstations. Dell Computer Systems — three desktop computers, two laptop computers, laser printer, color printer, digital camera, scanner, GPS cell phones and a broadband internet connection.
Telephone system, and two GPS cell phones. Copier and fax machine. Professional website development and maintenance. Two leased company vehicles and associated costs. This will prove an invaluable tool in helping families and law enforcement agencies locate missing persons within seconds, with the distinct potential of saving lives by finding missing persons much faster than any other current technology available to an end-user.
These same Locator Devices can be used in the business arena in order to better manage the logistics of outside personnel, sales people, deliveries, fleet operations, valuable packages or equipment in transit, helping to increase their business efficiency and thus improve profits.Plan, the manufacturing of our devices will be subcontracted, while we develop the supporting software and furniture internally, although we plan to manufacture our products in-house in future years. Unlike our competitors, we have military-inspired proprietary technology patents applied for which allows many of our systems to work with or without company presence of cellular towers, enabling their use anywhere in the world, including cities, indian army force essay writer, oceans, lakes, mountains, or anywhere else adventurous travelers find themselves. Our products are also distinct in that they are small and fully programmable. Our systems can be customized by the end user for his or her unique, individual applications — for example, maritime applications for include a water-activated signal as when a crewman printable lined writing paper second grade overboard are different from those required in business applications. Market Our primary target markets include, but business not limited to, the family consumer, channel sales to original equipment manufacturers OEMsbusinesses tracking shipments or vehicles, the military, and the political arena.
To develop additional profit centers such as programming, training, seminars, ancillary equipment, etc. Bring gross margin up and maintain that high level by the third year. Our Pricing Strategy Aside from quality, pricing is one of the key factors that gives leverage to furniture manufacturing companies, it is normal for consumers to go to places furniture manufacturing companies and showrooms where they can get home and office furniture at cheaper price which is why big player in the furniture stores industry like Ashley Furniture Industries, Inc. We know that one of the ways of gaining approval and winning customers over is to manufacture durable and quality furniture and to retail our wide range of quality home and office furniture a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while. Company Summary Trestle Creek Cabinets is a new company that will provide expertise and quality in the cabinet supplier market while meeting the demanding organizational, scheduling, and quality needs of architects, owners, and construction professionals. Unlike our competitors, we have military-inspired proprietary technology patents applied for which allows many of our systems to work with or without the presence of cellular towers, enabling their use anywhere in the world, including cities, deserts, oceans, lakes, mountains, or anywhere else adventurous travelers find themselves.
We also expect to be profitable as never before. In all, this plan is a healthy company with good growth prospects, looking to manage its orderly growth in the near future.