Generate new leads Website visitors who request access to white papers are likely to turn into active sales leads without the need for hard selling. Attract links and build buzz Our white paper writers have a real knack for creating useful and interesting papers that are widely linked and shared, driving traffic back to your site.
Get more eyes on your content White papers can be distributed well beyond the scope of your website, widening your reach and increasing your readership. Properly optimised text, whether in your website or in other documents that you publish online, helps to bring in more readers and position your site at the top of search results. As white papers contain so much content, they are excellent for SEO purposes and publishing a white paper written with SEO principles in mind can have impressive marketing results.
Choose from 4 high-quality content options: StandardOur standard-length white papers are approximately 1, words long and offer amazing value for money. Standard white papers are ideal for a brief report, punctuated with industry facts and figures. White papers are a cross between magazine articles and brochures. A white paper takes the objective and educational approach of an article and weaves in corporate messages typically found in brochures. Detailed white paper definition: A white paper is a technical or business-benefits document that introduces a challenge faced by its reader and makes a strong case why a particular approach to solving the problem is preferred.
A white paper usually proposes a solution to a problem but can also introduce a new concept or describe how to perform technical tasks. Most white papers range from 6 to 12 pages in length, however some can exceed 50 pages. White papers are very heavy on copy and usually very light on graphics. However, diagrams, charts and illustrations commonly occur in most white papers.
But with the right plan, they can drive sales for years to come. A Snapshot of My White Paper Plan Whether you're an innovative startup where changes happen quickly, or an established company that needs various stakeholder approvals, planning is the foundation of a successful white paper.
Without a solid plan, your white paper has little chance to avoid miscommunication with other stakeholders and be completed on time. It will also be difficult to reach the right audience with the right message to attract quality customers and sales.
That's why I recommend every white paper start with a strategic plan. I like to think of it as a "GPS" to drive the direction of the white paper, track approvals, and get to the final destination on time and on budget. To develop your plan, I help you gather all stakeholders to discuss: The business goals for the white paper. Your target audience The one major topic for the white paper along with possible supporting points.
How your paper will fit into your sales process. How you will be repackaging pieces of the white paper. Freelance writers frequently offer discounts when related projects are purchased as a package or as immediate follow-ons. Conclusion By asking these seven questions of a prospective white paper writer — and quickly reviewing some of their work — you should get a pretty good idea of whether or not they can do the job, whether or not they're a good fit for your company, and what else they can offer you.
So the next time you interview a white paper writer, ask these seven questions. And be sure to contact CopyEngineer to get my answers. Could you tell me a bit about your career background? Is this writer capable of understanding our offering and our audience? What experience have you had writing for technology companies? Is this writer's experience relevant to our needs?
What kind of white papers have you written? Does this writer have experience in writing white papers? Could you send us some samples of white papers you've written? Is this writer capable of keeping our readers engaged? What kind of white paper would you suggest for us? Is this writer able to propose the right kind of white paper for our objectives?
What's your process, and how do we work together?
What makes a good white paper writing process? Then, after going through these phrases, she prepared a few headlines to see which resonated most. True, many of these examples are as much as twenty years old.
Just listen to what he or she proposes, and see if it makes sense to you. Usually, I find that, while topic experts are super knowledgable about the industry or product, their writing is too technical for the general public. So now, when you click, the link immediately takes you back to her site to redeem the first free chapters. J5 international supplies operations management and process safety applications to customers worldwide.
That means two things: First,
They give your website visitors something interesting to share for you on social media. Check out that hook! You don't need to read every word. Maybe you will not earn enough for all the effort you put in, but you will get a sample that will help you land lucrative jobs. Smithers rapra industry-leading rubber and plastics expertise - from product concept to launch and beyond. In other words, they don't have a solid plan driving the direction.
So the next time you interview a white paper writer, ask these seven questions. Rolling stone - music, film, tv and political news coverage. It means you have a lot more work to do in an attempt to close as many as possible. Unfortunately for the professional white paper writer, it's journalists who are most likely to fall history paper writers into this category. Then I found out about white papers, where you can write everything in great detail. While most word processing tools are easy to write in, the finished product is usually not very easy on the eyes.