Ask students to demonstrate their growing understanding by providing examples of each of the techniques from advertisements they have recently seen. Now introduce the term demographics to students: the characteristics that make up a human population such as gender, age, and race.
Have students discover which demographic group s they fit into by completing the Demographics: Who are you? When creating their group commercials in a later session, students will need to consider the demographics for their product. Explain to students that this is how advertisers think of consumers: not as individuals, but as members of groups that tend to believe, behave, or purchase in certain patterns.
Even when an advertisement is appealing to the idea of individuality such as Burger King's "Have It Your Way" promotion , advertisers are appealing to the demographic group of "people who like to be thought of as individuals," not to any single consumer. Continue the discussion of demographics by distributing the Targeted Commercials handout, which will further explore the concept of demographics. Ask students to begin applying their understanding of demographics and targeted advertising by showing the first part of a television program of your choice.
Since the purpose of this activity is to show how advertisers cater to a show's intended audience, you may want to make sure you are presenting a show with commercials that very obviously target a specific demographic. Have students use these factors and any other prior knowledge they may have of the show to determine the probable demographics.
Students should indicate their choices on the handout. While students watch the commercial break s , have them take brief notes to remind them of the products being advertised. Have students complete the "After the program" response question at the bottom of the Targeted Commercials handout. Then discuss the degrees to which the advertisements match the demographics of the likely intended audience of the television program. This would be an appropriate time to talk about clear evidence that programming and advertising are marketed to specific groups.
Lifetime: Television for Women, Spike! TV, Logo, and Black Entertainment Television all exist not only to give viewers programming they might like, but also to allow advertisers to target their audiences more specifically. Distribute the Commercial Dig activity, explaining to students that this is a long-term assignment that requires them to keep track of eight commercials viewed during one television program and to explain briefly the purpose of each advertised product. Remind students that the commercials they record on this chart should all come from the same show, as the completed chart will be used to re-emphasize the concepts of demographics and targeted advertising.
Inform them that this assignment should be completed by Session Four and ask if there are questions before closing the session. Session Three Remind students what they have learned so far in this lesson: techniques advertisers use to persuade consumers to buy their products and the concept of "targeting" certain audience demographics to make the process of persuasion more efficient and focused. Explain to students that they will have the opportunity to apply this knowledge by looking at some real ads for real products.
Share that the goal of this activity will be to examine how advertisers skillfully use multiple strategies to persuade their audiences. Distribute the Analyzing Ads handout and discuss the expectations and format for response.
Students will analyze six advertisements: two print ads, two television commercials, and two Internet advertisements. This activity will allow students to practice their recognition of pathos, logos, and ethos in three different modes of advertising, preparing them for the creation of their own commercials.
The introduction should summarise the main arguments you intend to make. Introduction example Now, you know the main rules of writing an introduction. Next, please find an example of the introduction. It presents an ideal image of how a man should smell. How to write a thesis statement To write a thesis statement, make sure that you have done all the research you want to do, and that you know everything you want to when it comes to your essay. Try and boil down the ultimate point of the essay into a small amount of space — at the most two sentences.
It should be clear enough that every part of your essay will be able to relate to it without much trouble. Thesis example The advertisement conveys a strong message about a strong personality where a man needs not only to be attractive but also to be confident by smelling like a real man. The advertisement uses emotional appeal to influence young women who value strong qualities in a man. How to write body paragraphs Any advertisement is meant for a specific audience, therefore, a good analysis should present the target audience.
The body paragraphs should clearly present, which groups of people are being targeted, discusses how the intention presented work together to create a good impression. When writing an advertisement analysis essay, it is important to explain how popular and effective the advertisement is. Describe the rhetorical appeals, including pathos, ethos, and logo, these are concepts that provoke emotion among the target audience in an attempt to convince them to like the product.
Tips on body paragraph writing: Each paragraph should only deal with one argument, to keep from being cluttered. Each paragraph should have a topic sentence to introduce it, and a summary sentence at the end of both wind things up, and lead into the next sentence. Each paragraph should reference the thesis statement in some way. Each paragraph should fit into the essay in a way which makes it flow properly, leading readers through the essay to a similar conclusion. Each paragraph should contain just the right amount of research — not so much as to confuse the issue, but not so little that it seems like there is nothing to say.
This is important because it does not rely on the attractiveness of the model and the setting, but on sensational, emotional responses presenting how perfect men should translate into the reality the ideal image of who a man should be and what he should smell like to attract a wider audience.
Advertisements are part and parcel of our lives. On the face of it, advertisements promote products and services; they create demand by dint of inducing and increasing consumption. Americans take this great abundance of food for granted, which causes an increased craving for more. They are exposed to radio advertisement whether it is in English or in their native language. It is a useful area to explore as students will pick up a few words used in advertisements and hence generate interest in learning the language.
People have different views. Some people think that ads can help them know the new products faster, and also they will provide more information about the new products for audiences. Consumers will choose things well by comparing the products. However, some people don 't support ads. Because there are too many ads and they may make people feel bored and unhappy. It is an automobile they are trying to sell me.
Why would I need to get rid of the furniture in my house? The setting of the advertisement is in a meeting room where a presentation is being given. In the meeting room there is only one female. The one male and female are flirting with each other. First of all, an owl is perched on the back of a park bench, adjacent to a lady. They define our ideas of beauty, truth, and history. In our age, the photographer, not the philosopher is king.
The majority of the marketers use mass media for their marketing communications. The choice of media is dependent upon the nature of the message and the intended target audience Etzel et al, Television is generally acknowledged as the most powerful advertising medium.
The monkey climbs over the couch and sits next to Ashley. Every day we are bombarded by images of, perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us like a slide show. These ideas and images are embedded in our minds throughout our lives. Advertisements select audience openly and subliminally, and target them with their product.
Advertisers know how to push the right button to make people feel insecure and imperfect. They use this insecurity to make a profit. But what happens when a person is pushed too hard? Both genders and all nationalities are affected by advertisements. The negative effects of advertisements include low self-esteem, eating disorders, and depression.
When people are writing an argument, they think very carefully about the words that they select and the impact these words will have on their audience. The advertisement uses emotional appeal to influence young women who value strong qualities in a man. Advertisers know better. Check to make sure that the argument through the paper flows correctly. Revision tips Advertising plays a major role in our society today; everywhere you go you will find products being advertised on television, online pages, billboards. Gasoline is a parity product, and, in spite of some very clever and deceptive ads of a few years ago, no one has yet claimed one brand of gasoline better than any other brand.
It should be clear enough that every part of your essay will be able to relate to it without much trouble.
It seems like the whole world is being flooded by advertisements. Consumers will choose things well by comparing the products. Bing could not have said that Minute Maid is "better than any other orange juice. Which specific advertisements "stick in your head?
As you read it, consider additional ad claims that fit within each of Schrank's categories. This discussion will help students decide which modes of advertising they might use when creating their commercials in the next session. The introduction should summarise the main arguments you intend to make. A Diamond Is Forever. Describing words, often used to make the reader feel a particular way about an issue. If you have to interpret a play, you might need to find a link between the plots and subplots, and follow the character development by discussing their acting during the performance.
Advertisers delight in an audience which believes ads to be harmless nonsense, for such an audience is rendered defenseless by its belief that there is no attack taking place. Students should understand that these rhetorical strategies are similar to those used in a persuasive writing assignment, and that they will use these strategies when creating their own commercial by the end of this unit. A good advertisement needs to show how the product is superior to other products in the market. Definition:American Marketing Association AMA defines advertising as "the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.
You have come to fight as free men. You may want to pause and have students explain how the television, print, and online advertisements utilize the three rhetorical strategies. Just consider for a second the enormous popularity of "hey girl" memes featuring celebrities such as Ryan Gosling staring directly at the viewer. All advertising companies put tons of research into how consumers spend money or even vote. Select what is interesting for both you and the audience.
The purpose of the first advertisement; The Grove, apartments is to persuade the audience to experience the pleasurable and joys of living. The word "better" has been legally interpreted to be a comparative and therefore becomes a clear claim of superiority. Neutral: impartial, balanced, objective, unbiased. Or, take for example the ad below. The result is that they will regard the ad as somewhat unreliable. Almost every large company has used this method to brand themselves.